About SIUF

China (Shenzhen) International Brand Underwear Fair (SIUF) and the China Intimate Apparel Culture Week are the yearly events, which be authorized by Ministry of Commerce of the People’s Republic of China, and presented by Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd. and the Shenzhen Underwear Association, with the support of Guangdong Textile Association.

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Highlight Activitie
SIUF Golden Dudou Award
Since 2009,  it aims to promote the development of China's own underwear brands and affirm the achievements made by the brands in the year...
CIUF Underwear Forum
Since 2013, CIUF brings together hundreds of industry professionals, it is committed to creating a wisdom platform that allowed people from...
Brand Fashion Show
During the three-day event of SIUF2025, it presented over 50 brand fashion release activities, including the Spring New Lingerie Trend Release...
SIUF Supermodel Contest
It is a global top professional model competition jointly created by the organizing committee of China (Shenzhen) International Brand Underwear...
BIDA Design Awards
BIDA originally established by the Shenzhen Underwear Industry Association (SUA) in 2012 as the Charm of Oriental · China International Underwear...
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